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MATCHA DIRECT
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MATCHA DIRECT
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  • LEARN
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    • How to Store Matcha
    • The Health Benefits of Matcha
    • Matcha 101
    • Matcha Recipes
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  • FAQ
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About Us

Learn about Matcha Direct, your source of the freshest premium matcha, a more than 160-year-old Kyoto tea company. Our story and shop information.

Our history

Our company was founded as a tea company in 1860 in Kyoto, Japan's most prominent matcha-producing area. Through Japan's best-known brand of matcha, we sell not only matcha but also a variety of matcha products (matcha lattes, matcha ice cream, matcha sweets, etc.) in Japan.
Our founder, Tsuji Riemon, taught us to practice "Shu-ha-ri", which refers to the stages of training in the traditional Japanese tea ceremony and martial art of kendo (Japanese fencing).
 
  • "Shu" means to follow and master the kata or rules.
  • "Ha" means to incorporate the good points of others.
  • "Ri" means to create and establish something new and original.
 
With this practice of Shuhari, we have continued to explore new possibilities for unconventional tea while adhering to traditional production methods. As a result, we have become a favorite among our many customers in Japan.

Our Promise to You

While the popularity of matcha has grown worldwide in recent decades, we hesitated to sell overseas due to quality concerns. However, thanks to developments such as ecommerce and improved shipping, we now have the infrastructure to deliver freshly ground matcha worldwide.
Our matcha is freshly ground — just for you. We deliver the original fresh flavor of matcha, completely unaffected by oxidation, directly to your doorstep from our factory in Kyoto, Japan.
MATCHA DIRECT

Store Information

We operate stores in Kyoto, Osaka, and other cities in Japan.

Our flagship store is located Uji City, Kyoto Prefecture. Uji is famous for two World Heritage sites, Ujigami Shrine and Byodoin Temple, and is a traditional tea production area.

If you are planning a trip to Kyoto, make sure to visit! Located on Ujibashi Street, the store offers a wide selection of tea products, which make excellent souvenirs.

Main Store Address:
• English: 156 Uji Myoraku, Uji City, Kyoto 611-0021, Japan
• Japanese: 〒611-0021 京都府宇治市宇治妙楽156番地

Our Website:
TSUJI RIICHI HONTEN Co., LTD.

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  • © 2025, MATCHA DIRECT
  • © 2025, MATCHA DIRECT