News

We are excited to announce the launch of decaf matcha from MATCHA DIRECT. This is especially great news for those who wish to enjoy more matcha for health reasons. Typically, matcha contains a significant amount of caffeine, making it less desirable to consume in large quantities. However, with our decaf matcha, you can now enjoy matcha anytime. Our decaf matcha has two main features: It is made from ceremonial grade matcha. In the supercritical carbon dioxide process, health-beneficial catechins (flavanols) are maintained at nearly 100%. Regarding caffeine content, when using 2g of our decaf matcha #051 per cup, it contains...

We are thrilled to share some exciting news! MATCHA DIRECT, your trusted source for freshly-ground matcha, is making its debut at the New York Coffee Festival from October 6 - 8, 2023. We're coming straight from Kyoto, Japan, to share the wonders of our authentic matcha with the vibrant New York coffee community. What's Brewing at Our Booth? Savor the creamy delight of our Matcha Latte. Experience the refreshing notes of our Cold Brew Matcha, crafted from high-quality matcha. And for those who fancy something unique, don't miss our rare Decaf Matcha. Exclusive Session at The Lab: We are honored...

Dear Valued Customer,We are thrilled to share that our matcha family has grown! We've added 3 new matcha varieties to our store, and they are now available for purchase.What sets our matcha apart? Every selection we offer is of the Ceremonial Matcha grade, representing the finest first harvest. We take pride in providing only the top-tier matcha that accounts for a mere few percent of all matcha circulating in Japan, and we've exclusively curated these for our US customers.With the introduction of our 3 new varieties, we are proud to announce that our collection now encompasses a total of 8...

Introducing Single Origin matcha from Matcha Direct, where we pride ourselves on delivering freshly-ground, high-quality matcha. Single Origin refers to tea leaves of the same cultivar cultivated by a single producer. Not only can you enjoy the distinct flavors of each cultivar, but also the unique characteristics derived from the specific terroir of that tea field. Although the exact taste of Single Origin might very with each year’s harvest, it’s also one of unique charms. We're excited to present the three Single Origin cultivars we've prepared for this year. Three unique Single Origin matcha varieties #100 Samidori Hand-Picked This exceptional...