MATCHA INSIGHT is a knowledge series for professionals, exploring matcha from grinding and quality to production and distribution — based on hands-on testing and real industry practice.
Matcha Knowledge
Does Matcha Expire? Understanding Its Shelf Life and How to Keep It Fresh
We often receive questions from customers such as, "How long is the shelf life of matcha?" One distinguishing feature of matcha compared to other teas is its relatively short shelf…
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Where Is Matcha Grown? Japan’s Major Matcha Regions
Here is an introduction to Japan’s main matcha-producing regions: *Uji, Nishio, and Yame are regions known for tea production, while Kagoshima and Shizuoka are entire prefectures recognized as major tea-producing…
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What is Gogumi? Understanding Matcha Blend
The Essence of Uji Matcha Production When it comes to matcha in Japan, Kyoto's "Uji Matcha" is the gold standard. Supporting its exceptional quality is the practice of gogumi (blend),…
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Matcha Glossary
Matcha Cultivation & Harvesting Glossary
Shading Cultivation: A cultivation method in which tea plants are covered to reduce sunlight from the emergence of new shoots until harvest. Materials such as rice straw and synthetic shading…
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Matcha Processing Glossary
Fresh Tea Leaves: Tea leaves immediately after plucking. Freshness control directly affects colour and flavour. Leaf Pit: A temporary holding unit used before the steaming step. Cold air is supplied…
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Matcha Grinding Glossary
Grinding Methods: Matcha is generally ground using two main methods: stone milling and mechanical grinding. Stone milling produces a small output (around 40–50 g per hour) but is associated with…
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Matcha Types & Grades Glossary
Usucha / Koicha: Originally, these terms describe two preparation styles of matcha: usucha (thin tea) and koicha (thick tea). In general, usucha is prepared by whisking about 2 g of…
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Matcha Distribution & Logistics Glossary
Tea Grower: A producer who cultivates and harvests tea leaves and manufactures aracha (primary processed tea) for shipment. In Uji, many growers are not exclusively tea farmers and may also…
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Matcha Preparation Glossary
Usucha (Thin tea): A basic preparation style in which matcha is whisked to create foam and enjoyed in a light, refreshing way—typically using 2 g of matcha with about 60…
matchadirect.kyoto/blogs/matcha-insight