Matcha 101

Have you ever felt difficult to choose matcha since there are the numerous grades and types? Matcha, deeply rooted in Japanese culture, captivates not only people in Japan but also people around the world with its charm. In fact, there are several grades of matcha, each with distinct characteristics. Furthermore, these grades are essential elements when selecting matcha. In this article, we will focus on the grades of matcha and provide a detailed introduction to the characteristics of each. Learn about the different grades of matcha through this article, and use this knowledge to choose the matcha that suits your...

We are excited to announce the launch of decaf matcha from MATCHA DIRECT. This is especially great news for those who wish to enjoy more matcha for health reasons. Typically, matcha contains a significant amount of caffeine, making it less desirable to consume in large quantities. However, with our decaf matcha, you can now enjoy matcha anytime. Our decaf matcha has two main features: It is made from ceremonial grade matcha. In the supercritical carbon dioxide process, health-beneficial catechins (flavanols) are maintained at nearly 100%. Regarding caffeine content, when using 2g of our decaf matcha per cup, it contains 4mg...

The attractiveness of matcha lies not only in its unique flavor and aroma but also in the intricate techniques and fervent passion behind its production and processing. In this article, we spotlight 'Blend' and 'Single Origin', two key elements that shape the flavor and characteristics of matcha. Please note, while 'blend' in the context of matcha can sometimes refer to products where herbs or spices are pre-mixed, in this case, we are using 'blend' to denote the combination of different green tea leaves, much like in coffee or black tea.. What is Blend Matcha? Blending is the most critical process...

It is said that there are currently over 100 varieties of tea cultivated in Japan. In this article, we have compiled information about seven representative cultivars for Tencha (ingredient of matcha) in the Uji Area. This could be for your reference when choosing single origin matcha. Uji Varieties These are cultivars selected from the native species of the Uji Area, having a significant impact on the flavor of Uji Matcha. Asahi Release Year: 1954 Breeder: Jinnojo Hirano This is a rare cultivar of Uji Tea that is traded at high prices. It is used for Japanese Tea Competition and is...

Why is the color of matcha important? It's because the quality of the green color of matcha becomes a key factor in determining the quality of the matcha itself. If the green color is vibrant, it is generally considered to be of good quality. On the other hand, matcha with a hint of yellow is often regarded as lower in quality. However, before applying this concept, let’s take a look at the secret of matcha color. The Vibrant Matcha Green Color Due to Chlorophyll The vibrant color of matcha depends on the amount of chlorophyll contained in the tea leaves....

We've summarized five key points to consider when choosing "good matcha powder". When purchasing online, there's a plethora of information available, so use these points to help you compare and make a decision. It might also be a good idea to reach out to the seller for further information. Harvest Season The most crucial factor when choosing matcha is the harvest season. In Japan, harvest seasons are divided into several periods, ranging from spring to autumn. The first spring harvest yields high-quality tea leaves rich in L-Theanine and flavor. These leaves also contain plenty of chlorophyll, giving them a vibrant...

Organic products are taking the world by storm, with a wide range of items like cotton, vegetables, cosmetics, wine, fruits, coffee, and soap now available in organic options. While in the past, products with superior quality and functionality were the primary drivers of sales, the modern market requires more than just those factors for success. The trend is no different for matcha; in the world, organic matcha is quickly becoming the norm. What is Organic Matcha Powder? Organic matcha is made by grinding tea leaves that have been cultivated organically. While it is easy to focus solely on the cultivation...

Hello everyone! In February 2023, we finally launched our long-awaited service called Matcha Direct. Matcha Direct is a service that delivers ultra-fresh matcha directly to customers by air, grinding the tea leaves only after receiving an order. If you're running a cafe or restaurant and considering adding matcha to your menu, we believe our service would be a perfect fit for you. While our e-commerce website provides information about our company and products, it's difficult to convey everything we want to express. Therefore, we'd like to take this opportunity to introduce our service in more detail through this blog post....

What does Matcha Mean? What does Matcha Mean? Probably, the general perception is that it's green tea made from finely ground tea leaves. In this article, we'll provide a more detailed explanation of what matcha is. In addition to being finely ground using a grinding machine, there are two other essential elements required to be matcha. First, it must be made from tea leaves cultivated under shading, a process called "shaded cultivation". Second, it must be processed using a "tencha furnace". Combined with the use of a grinding machine, these three elements make up the components of matcha. The process...

Hello everyone! In February 2023, we finally launched the long-awaited Matcha Direct business. Matcha Direct is a service that delivers ultra-fresh matcha directly to customers via air shipping, grinding the tea only after we receive your order. While our e-commerce site does provide information about us and our products, it's difficult to fully convey everything, so please allow me to introduce our business again in this blog post! Welcoming Individual Customers Our e-commerce site is primarily designed for professionals in the cafe and restaurant industry, but individual customers are also welcome to make purchases without any issues. Our product pricing...

In this blog post, we introduce matcha, a type of green tea that has been enjoyed in Japan for centuries. We explore the fascinating history of matcha and discuss its benefits. Matcha is a rich source of umami and has a deep, mellow flavor. It was popular among Japanese warriors for its healing properties, and today, it can be a great way to relax and recharge during the day. Discover the charm of matcha and its numerous benefits!

Learn how to make delicious matcha lattes at home with our easy-to-follow recipes. We provide two methods for making matcha lattes, and discuss various milk options that pair well with matcha. Matcha is known for its health benefits, and our fresh, ground-to-order matcha is a superfood. Try making matcha lattes at home today and enjoy a delicious and healthy treat.