Matcha 101 — matcha quality guide

Matcha, beloved around the world as a symbol of Japanese traditional culture, captivates many people with its vivid green color and distinctive flavor. However, some may wonder about the bitterness they experience when drinking it. “Why is matcha bitter?” This article focuses on the bitterness of matcha—explaining its causes, how to whisk delicious matcha, and methods to soften its bitterness. Elements That Create Bitterness in matcha The bitterness of matcha mainly arises from the following three elements: Catechins Catechins are a type of polyphenol abundantly contained in tea leaves, and they are the primary components responsible for the astringency and...

What is Ceremonial Matcha？ Let me get straight to the point, ceremonial matcha refers to high-quality matcha that embodies the true color, aroma, and flavor of matcha as used in Japanese tea ceremonies. Hence, it is the optimal choice for drinking. Especially when drinking matcha dissolved directly in water or hot water, without combining it with other ingredients like milk, the quality of the matcha can be directly perceived. Therefore, choosing ceremonial matcha would be more desirable. Ceremonial Grade Matcha is crafted from the year’s earliest tea sprouts, known as "first flush" leaves. These leaves, often called "shincha" (new tea),...

When you hear "blue matcha," you might think it's a type of tea that has a natural blue color. However, the term "blue matcha" is merely a marketing phrase, and the plant responsible for the color is not even related to tea. The Truth Behind Blue Matcha? The plant in question is scientifically known as Clitoria ternatea, a legume commonly called butterfly pea. The blue color comes from the pigments found in the flowers of this plant, which are processed into a matcha-like powder. The butterfly pea, named for its blue flowers that resemble a butterfly's shape, has been used...

Matcha is a traditional Japanese tea that has gained immense popularity not only in Japan but also worldwide due to its unique flavor and various health benefits. Matcha is a type of green tea, but it is made using a different method than regular green tea, resulting in a more distinctive taste. This article will provide a detailed explanation of the taste of matcha for those who have never tried it or are interested in it. The Taste and Flavor of Matcha Matcha has a unique taste that sets it apart from other teas. The first thing you notice when...

Matcha, a key symbol of Japanese culture, has become popular worldwide. Did you know that matcha comes in several grades? This article will focus on two main types: "Ceremonial Grade Matcha" and "Culinary Grade Matcha." These two grades are classified based on the types of tea leaves harvested, flavor, texture, and the intended use of the matcha. By understanding the differences between Ceremonial and Culinary Grade Matcha, you can choose the best matcha to suit your lifestyle and intended use. What is Ceremonial Grade Matcha? First, let’s discuss Ceremonial Grade Matcha. This high-quality matcha is used in traditional Japanese tea...

Have you ever wondered “Why is matcha so expensive?” when you searched for matcha on an online store or picked it up in a shop? Even in Japan, matcha can feel quite costly. Many Japanese people, even those living in matcha-producing areas, have never purchased it. Recently, organic matcha has become more common, but organic matcha made using traditional methods can be even more expensive. On the other hand, more affordable products are also available. What exactly are the differences in taste and quality between these products? And why is high-quality matcha so expensive? Let's explore these mysteries by examining...

I can't forget the matcha I drank when I went to Japan. The matcha I drank during a tea ceremony experience was incredibly delicious. When you encounter a cup of matcha served with heartfelt hospitality, you feel deeply moved. However, many people say that when they try to make matcha at home, it doesn't taste as good or froth up nicely. So, how can you make delicious matcha at home? We, a long-established tea manufacturer in Kyoto with 160 years of history, will share tips on how to prepare delicious matcha. How Can You Make Delicious Matcha? There are four...

Did you know that there are two types of matcha? Usucha (thin tea) and Koicha (thick tea). While both are undoubtedly matcha, what exactly distinguishes them? Many people imagine matcha as a foamy green liquid served in a bowl accompanied by Japanese sweets. Officially, this is called "Usucha." So, what about "Koicha"? Koicha might be unfamiliar to many, so let's summarize the differences between Usucha and Koicha in an easy-to-understand way. Koicha and Usucha in the Tea Ceremony In the tea ceremony, there are "tea gatherings" (chakai) and "tea events" (chaji). Those who have experienced the tea ceremony may know...

Have you ever felt difficult to choose matcha since there are the numerous grades and types? Matcha, deeply rooted in Japanese culture, captivates not only people in Japan but also people around the world with its charm. In fact, there are several grades of matcha, each with distinct characteristics. Furthermore, these grades are essential elements when selecting matcha. In this article, we will focus on the grades of matcha and provide a detailed introduction to the characteristics of each. Learn about the different grades of matcha through this article, and use this knowledge to choose the matcha that suits your...

The attractiveness of matcha lies not only in its unique flavor and aroma but also in the intricate techniques and fervent passion behind its production and processing. In this article, we spotlight 'Blend' and 'Single Origin', two key elements that shape the flavor and characteristics of matcha. Please note, while 'blend' in the context of matcha can sometimes refer to products where herbs or spices are pre-mixed, in this case, we are using 'blend' to denote the combination of different green tea leaves, much like in coffee or black tea.. What is Blend Matcha? Blending is the most critical process...

Why is the color of matcha important? It's because the quality of the green color of matcha becomes a key factor in determining the quality of the matcha itself. If the green color is vibrant, it is generally considered to be of good quality. On the other hand, matcha with a hint of yellow is often regarded as lower in quality. However, before applying this concept, let’s take a look at the secret of matcha color. The Vibrant Matcha Green Color Due to Chlorophyll The vibrant color of matcha depends on the amount of chlorophyll contained in the tea leaves....

We've summarized five key points to consider when choosing "good matcha powder". When purchasing online, there's a plethora of information available, so use these points to help you compare and make a decision. It might also be a good idea to reach out to the seller for further information. Harvest Season The most crucial factor when choosing matcha is the harvest season. In Japan, harvest seasons are divided into several periods, ranging from spring to autumn. The first spring harvest yields high-quality tea leaves rich in L-Theanine and flavor. These leaves also contain plenty of chlorophyll, giving them a vibrant...

Organic products are taking the world by storm, with a wide range of items like cotton, vegetables, cosmetics, wine, fruits, coffee, and soap now available in organic options. While in the past, products with superior quality and functionality were the primary drivers of sales, the modern market requires more than just those factors for success. The trend is no different for matcha; in the world, organic matcha is quickly becoming the norm. What is Organic Matcha Powder? Organic matcha is made by grinding tea leaves that have been cultivated organically. While it is easy to focus solely on the cultivation...